What separates a list of project facts from a story that demonstrates real expertise and impact?
That question is at the heart of a recent article by SK&A Director of Communications Shambi Eubanks, CPSM, published in the June/July 2026 Marketing & Communications edition of the Washington Building Congress Bulletin.
In “The Story Behind the Structure,” Shambi examines how AEC firms and professionals can move beyond project names, statistics, and finished photography to reveal the fuller story behind the work. Sharing the problem-solving, coordination, and specialized expertise behind a successful outcome gives appropriate credit to the many disciplines and partners involved.
In her own words:
“The finished building may be the most visible outcome, but it is not the real story. The real story is found in what it took to get there, why it mattered, and how that project is affecting people’s lives today.”
This philosophy is central to SK&A’s approach to thought leadership and project communications. By helping our engineers clearly explain the challenges they address, the decisions they make, and the value they contribute, we provide clients and partners with a more complete picture of the expertise behind our work. Just as importantly, we recognize that meaningful project outcomes are built through collaboration across the entire AEC team.
We invite you to read Shambi’s full article for practical questions and insights that can help uncover the story behind any project: https://online.flippingbook.com/view/812788425/22/
